A Humorous Tale of a Great Welsh Adventurer, who very nearly made it big.

After my recent photo of the llama, taken in the hills locally, here is a piece from the “Dictionary of Welsh Biography” about John Rupert Jones, the adventurer and businessman who first brought these South American ungulates to South Wales.

“Jones, John Rupert, (1830 – 1902), Postman, brush salesman, ship owner & entrepreneur, b. at Glais, nr Swansea, 3rd July 1830, son of Dafydd, and Mary Lewis. Father was a jam miner, and mother a quilt-maker. Went to school in Pontardawe, before getting a job as a postman in 1846. In 1849 he m. Glenys Joseph of Landore, and had four children by 1855. To supplement his income, he became a door to door brush seller, but was sacked by the postal service when he combined his letter delivery with the brush sales.

When door-knocking around Swansea docks he got Shanghai’d onto a ship taking coal and marmalade between Swansea and Weston Super Mare. He was a popular and successful member of the crew, and was First Mate within 6 months. The crew mutinied off Flat Holm but Jones managed to subdue them, for which the ship’s owners made him Captain of the sister ship. He then sailed ships between Swansea, Carmarthen and Haverfordwest, where he began to hear stories about the opportunities for settlers in the jam, chutney and marmalade rich lands of South America. Renting his own ship, he started trading coal and jam with Buenos Aires, which changed to taking Welsh settlers in the early 1860’s. In order to bring back a saleable cargo, Jones set up a trade of coal and emigres to Argentina, bringing back llamas, alpacas and guanacos to use for wool in Wales.

In 1880 he purchased a woollen mill in Clydach, Swanseashire, where he began manufacturing scarves and clothing from the llama wool. This proved to be lucrative, and shares in his company (The Aberclydach Exotic Wool Company) sky-rocketed, making him a millionaire within 3 years. Local sheep farmers grew resentful, and in 1885 the mill was attacked by a group called “The Grandchildren of Rebecca” who destroyed the machinery and set free the 300 llamas in the pens on the local hill-farms.

Faced with an economic disaster, Jones then hastily established a series of llama trains to deliver mail across the Welsh Hills. He was also approached by a number of Jam and Chutney Mine Owners, especially in the Amman Valley, to see if they could break the rail embargo and transfer preserves across the hills (the GWR was asking a high-tariff for jams, chutneys and marmalades, in favour of the jam mines they owned themselves). This also proved successful in the short-term until a llama train overturned on Mynydd Gelliwastad and the hungry llamas ate the mail soaked in spilt strawberry jam. From that day on the llamas developed a taste for preserves, and another of Jones’ sidelines failed.

By 1900 the llama trains had ceased and Jones was working as a cockle seller on Morriston Cross. He died of shellfish food poisoning in July 1902, and was buried alongside his wife in Moriah Chapel churchyard, Treboeth, Swansea. There can still be seen the stone effigy of a llama that stands over his grave.

Arch. Camb., 1936,; South Wales Evening Post, Swansea, July 17, 1902 Obituary; Kelly’s Business Directory for Swanseashire, 1880, 1885, 1900; W.Ambrose, “The Woollen Industry in South Wales, 1800-1900, Camden Books, Cardiff 1968, p. 96-98; R. Morgan, “Cardiff Docks and the Jam Trade, Treharris Press, Pontypridd, 1998, p.5-6, 23, 27, 62; D. Jenkins, “The Grandsons of Rebecca – industrial unrest in the West Wales Valleys, Swanseashire University Press, 2011, p.37-58; M.P. Pryce, “JR Jones – Welsh Pirate or Entrepreneur?”, University of Detroit PhD Dissertation, 2015;”